![]() The indexed data is presented on a scale of 0 to 100, with 100 representing the highest search interest for the selected time and location.Ĭreate your own » Google Trends data for storytellingĪs a data storyteller, you need powerful tools to uncover insights that captivate your audience.īy tracking the popularity of search terms over time and across geographic locations, Google Trends provides a window into how people think and react to different events and issues. Search results are normalized to the time and location of a query by the following process: Each data point is divided by the total searches of the geography and time range it represents to compare relative popularity. Google Trends normalizes search data to make comparisons between terms easier. The dataset is dynamic and can be filtered by real-time and historic searches. ![]() With Google Trends, users can easily search for a specific topic or set of search terms and uncover search interest over time, popular locations for the search, and related searches. It is a real-time dataset of mammoth proportions and enables users to investigate insights and opinions around events as they happen. Google Trends offers a sample of anonymized, categorized, and aggregated Google search data that unlocks insights into human curiosity and behavior. In this blog post, we’ll explore how you can leverage Google Trends data to gain insights into what people are searching for and how they’re reacting to different events. Whether you’re a journalist seeking to compare the popularity of a political candidate across the country, a researcher identifying emerging trends, or a marketer trying to optimize campaigns, understanding how to use, interpret, and visualize Google Trends data can be a game-changer.
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